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Running a restaurant isn’t just hard work – it’s your life’s work.

At Unilever Food Solutions, we know the challenges you face: staying profitable, keeping menus fresh, and building a loyal customer base.

That’s why we’re here to back your business with expert advice, professional kitchen solutions, and a chance to WIN R10 000 for your business!

 

 

Ready to elevate your business?

Here are expert tips and advice to support your restaurant growth strategies – from the partner who backs your success every step of the way.

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DRIVE MIDWEEK FOOTFALL WITH CREATIVE PROMOTION

Midweek slumps are a challenge for most restaurants, but they’re also an opportunity to get creative and fill seats. Promotions targeted at these quieter times can help bring in new customers and keep your regulars coming back.

💡 Proven midweek promotion ideas:

  • Ladies’ Night: Offer a complimentary drink or discounted menu for groups of women on Tuesdays.
  • Two-for-One Thursdays: Pair crowd-favourite dishes with a special offer to encourage group dining.
  • Family Night Specials: Highlight kid-friendly options and bundle deals to attract families during quieter evenings.

These promotions create buzz, encourage repeat visits, and ensure your restaurant stays lively – even on slow days.

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MAKE YOUR SPECIALS BOARD A SALES DRIVER

Your specials board isn’t just a menu extension – it’s a tool to highlight seasonal offerings, boost sales, and elevate the dining experience. A well-designed specials board can tempt diners to try something new, increasing overall ticket value.

MAKE THE MOST OF YOUR SPECIALS BOARD

Your specials board is the unsung hero of your kitchen. It’s a low-risk, high-impact way to:

  • Highlight midweek offers to attract diners.
  • Test bold new ideas, seasonal ingredients, or updated classics.
  • Collect customer feedback to refine dishes and discover what works best.

QUICK WINS FOR SPECIALS BOARDS

  • Use bold colours, creative names, and enticing descriptions to capture attention.
  • Rotate offerings weekly to keep things fresh and exciting for your regulars.
  • Feature high-margin dishes or creative pairings to maximise profitability.

A compelling specials board doesn’t just showcase your creativity – it drives curiosity and helps increase average order size.

💡 Looking for tips to design the perfect specials board? Find expert advice here.

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MAXIMISE MENU PROFITABILITY

Every dish on your menu should do more than taste great – it should work for your bottom line. By streamlining your menu and focusing on strategic choices, you can cut waste, increase profits, and delight your diners.

Profit-Boosting Moves

Profitability begins with the right tools. At Unilever Food Solutions, we offer high-impact ingredients and tailored business resources crafted specifically for Chefs. Our solutions simplify menu planning, allowing you to focus on what truly matters – creating exceptional dishes that delight diners and drive repeat business.

  • Think Versatile: Use ingredients that shine in multiple dishes. A base stock, for example, can elevate soups, risottos, and sauces while cutting costs.
  • Upsell with Style: Crowd-pleasers like pasta or burgers can drive revenue with creative add-ons like premium toppings or gourmet sides.
  • Highlight Your Stars: Make profitable dishes stand out on your menu with bold descriptions and strategic placement.

Get detailed tips on foodservice profitability here!

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ADDITIONAL RESOURCES FOR MENU PLANNING

BUILD A LEAN MENU

Save money and reduce waste with multifunctional ingredients.

GET MORE FOR LESS WITH HIGH-YIELD PRODUCTS

Discover ingredients that deliver exceptional quality and value.

MINIMISE SERVING COSTS

Balance flavour with cost to craft dishes that wow diners without breaking the bank.

3 STEPS TO LOWERING FOOD COSTS

Simplify your menu, control costs, and motivate your staff to maximise efficiency.

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MAKE HIGH-IMPACT INGREDIENTS YOUR MVP

Every Chef knows flavour is king, but efficiency is the ace up your sleeve. High-impact ingredients like Unilever Food Solutions stocks, sauces, and bases simplify prep, reduce waste, and guarantee consistent quality.

Why High-Impact Ingredients Work

  • Save Time Without Sacrificing Flavour: Our ingredients streamline prep work, ensuring consistent quality with every dish.
  • Free Up Creativity: Let our high-impact ingredients handle the foundational work, giving you the freedom to focus on what you do best – creating unique dishes and delivering unforgettable dining experiences.
  • Elevate Themed Nights: Power popular events like Taco Tuesdays or Soup-and-Salad Wednesdays with reliable, ready-made solutions that simplify your workflow and wow your diners.

LOOKING FOR SPECIFIC RESOURCES?

BUILD A SMARTER PANTRY

Save money, reduce waste, and cook up diverse dishes with adaptable, quality ingredients.

CREATE A WINNING MENU

Turn one ingredient into endless dishes to keep your menu fresh and profitable.

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WE’RE MORE THAN JUST ADVICE – WE’RE BACKING YOUR BUSINESS

We believe your success deserves more than words. That’s why we’re giving you the chance to WIN 1 of 36x R10 000 cash vouchers for your business!

Imagine the Possibilities

  • Upgrade your kitchen equipment.
  • Refresh your restaurant space.
  • Launch a marketing campaign to draw in more customers.

Don’t wait – this is your moment to grow and thrive.

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FINAL THOUGHTS: WE’RE YOUR PARTNER FOR GROWTH

Running a restaurant is hard work, but you’re not alone. Whether it’s driving midweek footfall, simplifying menu planning, or building customer loyalty, Unilever Food Solutions is here to back you with the support and tools you need.

Partner with Unilever Food Solutions and see how we can simplify your challenges, inspire your menus, and help your business thrive.that simplify your workflow and wow your diners.

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